Suc Cultures- Mod.

Mod was a subculture that originated in the late 1950's in London. Mod being short for 'modernist' they were known for being working-class dandies, often in tailored suits, motor scooters, and pop music. Jobling and Crowley called the mod subculture a "fashion-obsessed and hedonistic cult of the hyper-cool" young adults who lived in metropolitan London. Boutiques were popular amoung the Mod's with designers such as Mary Quantand John Stephen. They were also known for all night clubbing, and drug use.
The song "Dedicated follower of fashion" by The Kinks from 1966 jokes about the fashion obsession of the mod community.